History of RIC AMA
The road to success...
We're going for tbe Gold
Focused, on career development and professional development, we strive to promote a positive attitude with teamwork and thrive in our group as well as our family.
With the big win in 2010
A group of 12 students from the RIC Chapter of the American Marketing Association (AMA) won three awards at the AMA’s 32nd Annual Intercollegiate Conference, held from April 8-11 in New Orleans, La.
The organization finished third, behind Bridgewater State and Penn State in the Strategic Allocation of Business Resources (SABRE) Marketing Simulation Competition and also won awards for their website and membership activity.
Then the game changer in 2012
The RIC AMA won four awards – a record for the chapter – for outstanding communications, membership and chapter planning. The chapter also received second place and $750 for its National AMA Saves Lives campaign video, which raised awareness about the importance of being an organ donor.
Bringing Home the gold in 2013
With another year under our belt, Chapter class of 2013 brought home some incredible awards such as an Honorable Mention, 1st SABRE competition, 1st in educational value, along side some fun awareds in the t-shirt competition and booth.
On the horizon for 2014...
With an entire new chapter and 100% new motivated memebers, the AMA chapter class of 2014 is ready for battle. With a driven team powered to do the impossible and prove the disbelievers wrong. We're very excited to make our way to New Orleans for the Confrence March 18th, 2015.
Special Recognition
Our Advisor: Stephen P. Ramocki has provided us with much knowledge and helped mold and shape our group. With a Ph.D Rensselaer Polytechnic Institute – Managerial Economics and Statistics and also Minors in Marketing, Econometrics, and Behavioral Science. As a Professor of Marketing in the Department of Management & Technology. Specialties in the teaching areas of: General Marketing, Consumer Behavior, Marketing Research, Business Statistics, Creativity, and Research Interests. Teaching and Developing Creativity in Students while exercising its Interaction with Creativity. Teaching students to employ metacognition and transfer.
We wouldnt have made the strides we have or be the team we are today without him. And for that, we are extremely grateful.
In 2014-2015 academic year, we owe much of our success to our Alumini advisor and previous year president, Bryron Demonico. The following is an expert from an article on the Rhode Island College website on his success.
Byron Delmonico’s honors project was part of the American Marketing Association’s (AMA’s) Annual Collegiate Case Competition sponsored by The Hershey Company. The goal was to create a marketing plan for the relaunch of Hershey’s Take 5 candy bar.
Students at colleges and universities throughout North America put together teams of six to 30 students for this competition; however, Delmonico, a double major in marketing and operations management, worked on his own. Directed by Professor Stephen Ramocki, Delmonico spent upwards of 300 hours doing research and developing a strategic plan, he said. Out of 86 entries, he placed in the top 20 and achieved a Certificate of Excellence by the AMA. In addition to college honors, Delmonico will be graduating with the Outstanding Student Award in Marketing.
Ramocki said, “Byron is the rare type of student who only comes along every 10 years or so. In addition to his ultra-high performance in the classroom, he is president of the RIC Chapter of the AMA and has led them to heights the group has not witnessed before.”
Delmonico has already landed a contract as a marketing research consultant with a company in Rhode Island.
Last Updated 03/12/2015